Affiliate Agreement
Modern affiliate and referral marketing agreement for Indian businesses, covering promotion terms, tracking and attribution, commission models, payout rules, marketing restrictions, prohibited practices, and termination for compliance breaches.
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What is a Affiliate Agreement?
This is a configurable affiliate and referral agreement template for Indian businesses running performance marketing or partner programs, covering promotion channels, tracking, attribution, commission models, payout thresholds, prohibited practices, and compliance.
When should you use this?
Common situations where this document is the right choice.
What's included
Key sections and clauses in this document.
How it works
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Frequently asked questions
Everything you need to know before creating your document.
How specific should tracking and attribution rules be in an affiliate agreement?+
They should clearly define the tracking technology, attribution window, and tie-breaker rules for multi-touch scenarios to avoid disputes about which affiliate is credited for a transaction.
Can we automatically withhold commission for suspected fraudulent activity?+
Yes, the agreement can allow provisional holds and reversals where there is reasonable suspicion of fraud or policy violations, provided such rules are clearly disclosed and applied fairly.
Are affiliates in India required to show any specific disclosures?+
While specific rules may vary by product category, it is generally good practice for influencers and affiliates to disclose that content contains affiliate links or paid promotion, and to comply with advertising, consumer, and sectoral guidelines.
How do chargebacks and refunds impact affiliate commission?+
Most programs reverse commission where an underlying transaction is refunded, cancelled, or charged back. The template includes a dedicated field to document your exact reversal and look-back rules.
Can we terminate an affiliate immediately for non-compliant marketing?+
Yes, the template provides for immediate suspension or termination for serious breaches such as spam, misleading advertising, brand infringement, or fraud.
Legally valid
Compliant with Indian law
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Affiliate Agreement