Services Agreement

Yes, the template is structured as a services contract that can be executed between competent business entities and is intended to satisfy the core requirements of the Indian Contract Act, 1872 for a valid and enforceable commercial agreement, subject to the parties inserting accurate commercial details and signing via authorised signatories.

Yes, you can use it for campaigns targeting any geography or using any advertising platform by adjusting the scope, currencies, and tax provisions, but the governing law and dispute resolution clauses are drafted for India and may be adapted if a different jurisdiction is preferred.

The template clearly distinguishes best-effort obligations from non-guaranteed target KPIs and allows you to configure performance-based payment mechanics while avoiding unintended guarantees of specific results, which is important given the dependency on external factors such as competition and platform algorithms.

The template includes options to define the service provider as an independent controller or as a processor on behalf of the client, and obligates the provider to implement reasonable technical and organisational measures for data protection, which should be complemented by your internal privacy notices and IT policies in line with Indian data security expectations.

The agreement caps aggregate liability to a configurable multiple of recent fees, excludes consequential damages if selected, and carves out non-excludable categories such as fraud or gross negligence, reflecting how Indian courts typically scrutinise limitation clauses between commercial parties.